The Move Way
Where wellness meets real estate
The Move Way partners with real estate developers to activate wellness amenities, support healthier lifestyles and create connected communities—beyond design.
By turning wellness into a lived experience, we help developments strengthen long-term value, relevance and resilience.
What We Do
Enabled by technology, designed for real communities.
The Move Way works with lifestyle‑driven real estate developments to:- Activate wellness amenities so they are truly used
- Guide residents to integrate movement into daily life
- Create community through shared wellbeing experiences
- Support long‑term health, connection and retentionWellness goes beyond facilities.
It’s about people, daily life and feeling supported where you live.
Value That Goes Beyond Design
Turning wellness amenities into real, long-term value.
The Move Way adds tangible value to real estate projects by transforming wellness from a design feature into a lived lifestyle asset.For Developers
- Differentiation in a competitive market through real, activated wellness
- Stronger lifestyle storytelling beyond renders and amenities lists
- Alignment with Dubai 2040 Urban Master Plan and ESG social impact goals
- Higher perceived value of amenities through real use and programming
- Increased resident satisfaction and community engagementFor Investors
- Increased rental appeal and faster leasing due to lifestyle-driven demand
- Attraction of higher-quality, long-term tenants
- Reduced vacancy risk through stronger community attachment
- Better asset positioning for resale through lived lifestyle experiencesWellness that is local, guided and human-centred becomes a value driver — not a cost.
Why it matters
Wellness only creates value when people truly use it.
Wellness spaces are increasingly designed into residential developments, yet many remain underused once people move in.
The reason is rarely the space itself, but the lack of guidance, confidence and human connection around it.
The Move Way bridges the gap between design and everyday life, helping residents integrate movement and wellbeing naturally into their daily routines — especially within expatriate communities where connection and belonging matter most.
A Human-Led Approach to Wellness
Enabled by technology, designed for real communities.
The Move Way is a flexible framework that adapts to each development, its residents and its stage of growth.
It begins by understanding the community — its spaces, rhythms and people — and continues through curated movement activations, resident guidance and ongoing engagement.
Rather than a one-size-fits-all programme, The Move Way evolves over time, ensuring wellness amenities remain relevant, accessible and genuinely used.The Move Way was founded by Laura Martinez, a wellness professional with over a decade of experience in movement, community-building and client-centred work across Europe and the Middle East.
After working across fitness, wellness and lifestyle spaces — and later within the real estate world — she observed a growing gap between beautifully designed wellness amenities and their actual use.
The Move Way was born from the belief that wellbeing needs guidance, not just infrastructure.
Let’s Connect
Exploring how wellness can create long-term value in residential communities.
If you’re developing or investing in residential communities and want to explore a more human, lived approach to wellness, I’d love to connect.